The latter is communicated by the models using flirtatious body language , open posture and making eye contact with the viewer. Eisenhower and Democrat Adlai E. Sexual embeds[ edit ] Sexual embeds are a controversial form of sex in advertising. He renames it after himself and moves into general magazine advertising. Ayer establishes a Business-Getting Department to plan advertising campaigns based on prospective advertisers' marketing needs. He proposed that one of the main dichotomies advertisers should resolve was what he called "the conflict between pleasure and guilt" among adults more affluent than their Depression-era parents. Ad Age , a magazine delivering news, analysis, and data on marketing and media, published a list of Top most effective advertising of the century, out of the , only 8 involved use of sex. A KIAF official noted that government legislation aimed to reduce such ads is not effective due to its ambiguity.
This emphasis has led men and women to value intelligence and general skills less. Capitalism claimed the technical innovations of wartime and transformed them into labor-saving convenience products. Betty Furness, a B-movie actress of the s, became spokeswoman for Westinghouse appliances in on "Studio One. Reeves prerecorded the candidate as if he were speaking directly to the American people. NBC drops its ban on comparative advertising. In international perspective, a comparison of nudity in television advertising in Brazil , Canada , China , Germany , South Korea , Thailand , and the United States reveals that China and the United States have the most demure ads, while Germany and Thailand exposed more of the female body. Research into evolution explains the use of sex in advertising and the differences between genders, due to different mating strategies. As the '50s progressed, production costs rose dramatically to the point where many advertisers began to feel the strain. As the stakes mounted and the competition between the networks intensified, broadcasters increasingly wanted the authority to remove weak programs and strategically schedule strong ones to maintain viewer numbers during the valuable evening hours. The new ads promoted themes of women's liberation while also delineating the limits of this freedom. A KIAF official noted that government legislation aimed to reduce such ads is not effective due to its ambiguity. Sex and soap[ edit ] Woodbury's Facial Soap , a woman's beauty bar, was almost discontinued in Not a turn off. Section 5 allows it to issue cease-and-desist orders against dishonest advertising. The Advertising Research Foundation endorses A. Advertising family values Advertising during this period reflected a conscious return to traditional family values. Ads for jeans, perfumes and many other products have featured provocative images that were designed to elicit sexual responses from as large a cross section of the population as possible, to shock by their ambivalence, or to appeal to repressed sexual desires, which are thought to carry a stronger emotional load. Vance Packard's "The Hidden Persuaders," a potent attack on advertising, is published. Rosser Reeves of Bates developed the strategy for Gen. By , regular live network service reached the West Coast via microwave transmitters, establishing coast-to-coast national coverage. But the objections were too late, as TV and politics now formed an inextricable union. The postwar years also saw a huge increase in population. Reeves had denigrated the office of presidency by selling it like toothpaste. Since the late s, many researchers have determined that advertisements depict women as having less social power than men, but the ways in which females are displayed as less powerful than men have evolved over time. However the introduction of attraction and especially sexuality into an ad often distracts from the original message and can cause an adverse effect of the consumer wanting to take action. We are glad you are enjoying Advertising Age. That focused selling technique relied on newly popular methods such as motivational research, demographic targeting and generational marketing.
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