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Define target audiences and their preferences, needs, and challenges. Ensure leads are followed up with in a timely manner. Drive traffic which ultimately generates sales pipeline. Identifyand adjustappropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads MQLs , and grow and close pipeline. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas.

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Oracle is an Equal Employment Opportunity Employer. Ensure leads are followed up with in a timely manner. Drive traffic which ultimately generates sales pipeline. The Experience Big things are happening here at Oracle. Build campaign strategy, value propositions and messaging, contact acquisition strategies, and content that drive results. United States Job Type: Lead Management and Reporting: Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Executes online marketing programs such as search optimization paid and natural search , affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Develop content to support online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyers journey stage. Elevate business issues with lead flow and drive resolution across the organization. Researches and evaluates new technology trends and identifies new optimization opportunities. Role is based in North America and requires close coordination with virtual team. Define target audiences and their preferences, needs, and challenges. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area. Manage online advertising relationship and local social media agencies. Analyze marketing generated pipeline, implementing action plans to address gaps. If youre looking to elevate your career - and have fun doing it - youve come to the right place. Heres your chance to be part of a team thats transforming digital marketing at one of the worlds flagship tech companies. Leading contributor individually and as a team member, providing direction and mentoring to others. Preferred Qualifications You have a passion for building campaigns that generate sales pipeline. Regular Employee Hire Organization: Ongoing Campaign Management and Execution: You are intensely data-driven: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law. You enjoy thinking through each nuance of the buyers journey as you create programs across digital, nurture, and social channels.

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